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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
Page: 135
ISBN: 0321620062, 9780321620064
Format: pdf

Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. A content strategy is required to succeed. I went to a meeting about content strategy so I could learn what content strategy is. Please, please, please could we stop talking about content strategy as if it only applies to the web design professional. This second edition retains all that was wonderful in the first book,. The sans-strategic world lacks a great deal. Shopping habits have changed over the last few years. No longer do people like visiting a retail store and checking out the goods that they want to purchase. There ARE best practices at this point that you can implement. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. Adding voices that matter beyond mine:. She is the author of the seminal Content Strategy for the Web (2nd edition. Contemporary websites offer more than just information about your company, contact information, and your product offerings. Anderson, Margot Bloomstein, John F. There ARE content strategies that work. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! There are many misconceptions about what this role is in its entirety. Important voices in content strategy. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in.